Do you need a better way to maintain control of your franchise’s brand?
If you’re currently growing your franchise, you’ve probably discovered that brand guidelines and marketing messaging can quickly go rogue. Since it doesn’t take much to dilute the brand equity at the core of your franchise, protecting your brand is critical to protecting the value of your business.
Your brand identity management challenges might include:
Incorrect logo use
Off-brand color schemes
Incorrectly sourced imagery and possible fines
FranchiZOR has brand management tools for franchises that help keep franchisees on brand by centralizing all aspects of the franchisee relationship, including territory management, operating agreements, compliance documentation, renewals and location-specific parameters distinct to each franchisee.